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“The earlier Rs 99 recharge had Rs 99 talk-time value and very limited data of 200 MB valid for 28 days. In contrast, the now-adopted Rs 155 minimum recharge gives unlimited voice, 1GB data allowance and 300 SMSes. This is a massive 57% surge in minimum recharge value, and has been done in the customer segment where affordability matters the most,” ICICI Securities report by research analysts Sanjesh Jain and Akash Kumar said.
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