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Monday, November 28, 2022

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Amazon, Flipkart Festival Sales Rise 1.3 Times To Rs 24,500 Crore In First Four Days

Mobiles and fashion sales touched Rs 11,000 crore and Rs 5,500 crore, respectively, the report stated.

Mobiles saw 10 times the daily gross merchandise value in sales, with close to 60-70 lakh devices flying off the shelves. “We are expecting a total sale of about 1 crore units of mobiles for festive week 1,” the report said. “Premium phones (iPhone 12, 13, OnePlus) have driven mobile sales for the first four days.”

The advisory firm said that the e-commerce platforms and its partners through discounts were able to bring aspirational brands such as Apple and OnePlus to a “reasonable price-point”, enabling “average consumers” to afford them. Buy now, pay later options and further discounts through banking partnerships boosted demand.

Fashion, too, saw a 4.5x jump in daily gross merchandise value over usual business days, Redseer said. “Fashion continues on its growth journey fuelled by the consumer need of wardrobe improvement.”

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