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Apple Ramps Up Its In-House Podcasting Efforts With Studio Deal

The investments have been led by Apple’s TV studio, rather than its podcast division. Despite being one of the biggest distributors of audio in the world, the company’s podcasting unit has avoided funding individual shows or buying networks because it wants to be seen as a neutral platform.Apple has already financed Jigsaw’s “The Line,” an award-winning podcast about Navy SEAL Eddie Gallagher, as well as Campside’s “Hooked,” a nine-part series about an engineer who turns into a bank robber. Most of Apple’s in-house podcasts have been tied in one way or another to its TV shows. That includes companion podcasts for series like “For All Mankind” and “The Problem With Jon Stewart.”

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