Bertone Teases New Supercar To Herald The Brand’s Revival


Bertone, the legendary coach builders and designers behind classics like the Alfa Romeo Giulia Sprint GT Veloce, the Lamborghini Countach, the Citroën XM, and countless others, is being brought back from the dead by two brothers and has now teased a very special supercar to celebrate that revival.

Founded in 1912 by Giovanni Bertone and divided into a coachbuilder and a design house by Nuccio Bertone following World War II, in 2014 the company fell on hard times and declared bankruptcy. In 2020, though, it was purchased by Jean-Franck and Mauro Ricci, who say they have more than 38 combined years of experience working with engineers, many of whom are in the automotive sector.

“By designing legendary cars such as the Lamborghini Miura and Countach, and the Alfa Romeo Coupe Bertone, Bertone has a well-earned place in the automotive history books, which today are being dusted off to make way for a new, revolutionary chapter,” they say.

Read: Alfa Romeo’s 1968 Carabo Concept Is Magnificent Even By Today’s Standards

That comment hints at the new product the company has started teasing in recent weeks. Still covered in shadows, the new car marks “the dawn of a new era for contemporary Bertone.”

It will also mark an important milestone in Bertone history, as the company’s posts on Instagram and LinkedIn suggest that the car is being designed to celebrate the 110th anniversary of the brand.

Bertone says that the new vehicle will be an “instant classic” and its silhouette is reminiscent of mid-engine supercars such as the Lamborghini Huracán. Intriguingly, the brand also posted photos of the 1968 Alfa Romeo Carabo concept car. One of the wedge-shaped cars that would come to define design in the ’70s and ’80s, it was penned by Marcello Gandini.

In an Instagram post, the company refers to it as a “dream car” and asks “what will be Bertone’s next dream car?” While the modern supercar teased by Bertone is far from identical to the Carabo, its almost pixelated taillights are somewhat reminiscent of the mid-century concept car’s checkerboard rear fascia.

So far, there has been no indication as to what kind of powertrain the new car will feature, and an official date for the unveiling has not been set. It seems reasonable to assume that it will be unveiled before the year is out.


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