BluSmart, EV Mobility Startup, Is Taking On Ola And Uber

Post the Covid-19 pandemic, issues such as high CNG prices, shortage of drivers, surge pricing and frequent cancellations have led to a barrage of complaints against ride-hailing platforms across social media platforms.

BluSmart claims to solve these issues, simply by taking on the burden of expenses and freeing the drivers to focus on the driving.   

“We don’t let our drivers own cars as they mostly come from the bottom of the pyramid who cannot afford them,” Jaggi said. “The drivers spend their time to make an income, instead of worrying about all the expenses that come with owning such assets.”

Even though incumbents like Ola and Uber are expected to gradually shift to electric vehicles, BluSmart is confident of maintaining its lead.

According to Jaggi, the primary reason customers use their platform is better performance on cancellation and surge pricing front, and not because of the electric fleet.

It is difficult for the incumbents to solve their problems by merely changing the fuel type and the shift may even compound issues, as they will need to build charging stations along with overhauling existing technology systems, he said.