BMW Individual’s palette of colors allow buyers of the brand’s models to select a color that matches their personality and style. To showcase what BMW Individual can do, the car manufacturer has showcased a handful of 1-Series and 2-Series models adorned in a host of eye-catching shades.
The car manufacturer only started offering BMW Individual colors for the 1-Series and 2-Series in August 2021 and with no less than 120 available, it’s hardly a surprise that shoppers are selecting some very interesting finishes.
The four 1-Series hatchback and four 2-Series Gran Coupe models pictured are finished in colors that include Dakar Yellow, Riviera Blue, Oxford Green, Java Green, Twilight Purple, Fire Orange, and Nardo Gray.
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Should customers not be satisfied with the ‘standard’ colors available through BMW Individual, they can create their own color which will be specially mixed and only used on their car. Ordering a car with a BMW Individual finish usually adds 10 weeks to the production process.
The BMW Individual range is divided into two key areas. The first is the BMW Individual Collection that consists of equipment and accessories that are tailor-made to different models, including exclusive paint finishes, high-quality leather upholstery and interior trim, unique finishes for the steering wheel, headliner, and wheels, as well as options such as a fridge or additional reading lights.
Meanwhile, BMW Individual Manufaktur allows customers to create their own paint finish, use unconventional interior materials, and is the place where they can make extravagant requests.