One topic that continues to pique the curiosity of crypto aficionados is sports. Not only that but the companies involved in the crypto industry have also increased their visibility in sports in recent years. This was a key strategy used to attract more investment from the sports fan base.
This year, the cryptocurrency exchange BIT has revealed its industrial objectives with the start of the FIFA World Cup Qatar 2022. A massive $1 million prize pool is offered by BIT as the campaign’s first prize, and it will be divided up among qualified participants.
The Qatar 2022 World Cup is the most interesting sporting event among soccer fans. It began on November 20 and will continue till December 18. BIT aims to take advantage of this chance to expand awareness of the cryptocurrency industry. According to Lan Yue, COO and co-founder of BIT, the most effective strategy to get people interested in cryptocurrency is to use soccer, the most well-liked sport in the world.
The competition’s structure was also revealed by BIT along with the prize pool’s launch.