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Frequently Asked Questions For Dispensary SEO
What does SEO stand for in marketing?
SEO stands for search engine optimization. It refers to the ways in which you drive traffic by helping search engine users find your website or business. You do this by strategically using keywords, tags, and domain enhancement to rank higher in search engine return pages (SERPs).
What does SEO do?
SEO, or search engine optimization, drives more traffic to your website. Improving your searchability means ranking higher on search engine return pages (SERPs) like Google. This exposes search engine users and potential customers to your business, thereby increasing traffic, sales, and market share. It is a form of digital marketing.
Can you advertise a dispensary on Google?
Cannabis-related businesses like dispensaries are not allowed to advertise on Google. While this might change in the future, for now dispensaries must rely on organic traffic through improved SEO. There are many ways to improve cannabis retail SEO, including polishing your Google business presence, encouraging customer reviews, posting on social media, conducting keyword research, blogging, and more.
How can I promote my dispensary?
Promoting your dispensary should be a multifaceted process. First, you can improve SEO by brushing up on all of your searchability online. Next, you can regularly post on social media to generate followers that will be exposed to your products and promos. Finally, you can use fulfillment and menu apps like Eaze and Weedmaps, so that consumers will easily find your shop and product list, and, if legal in your city, order directly online for delivery.
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