Ferrari has stopped taking orders for the Purosangue SUV, despite customers not yet having the chance to even drive the vehicle.
When Ferrari announced its intention to join the growing market of SUVs a few years ago, it seemed inevitable that whatever it came up with, it would prove a success. That’s turned out to be true as Ferrari’s chief marketing and commercial officer Enrico Galliera confirmed the Purosangue is sold out for the next two years.
“It’s no secret that we stopped taking orders. We had such an interest without delivering one single car,” Galliera revealed to Drive. “We made a decision that we thought was consistent with the positioning of Ferrari and the model.”
CarScoops has reached out to Ferrari about its production plans and will update this story when we hear back.
While Ferrari could probably increase output of the Purosangue if it wanted to, it is keen to ensure that demand outstrips supply, capping production to no more than 20 per cent of its total output. With Ferrari expected to be building up to 15,000 vehicles annually in the coming years, this means approximately 2,200 to 3,000 Purosangues will be built each year. That will make it much rarer than the Lamborghini Urus which sold 5,021 units in 2021, making up the majority of the brand’s 8,504 total vehicle sales.
Read: Don’t Feel Ashamed About Playing With Ferrari’s Purosangue Configurator
Making the sales success of the Purosangue all the more impressive is the fact that in some markets, it costs roughly twice as much as the Lamborghini Urus. In the UK, for example, the Ferrari starts at £313,120 compared to £177,000 for the Urus. In Australia, it costs AU$728,000 compared to $395,000 of the Urus and while U.S. pricing hasn’t been announced, it is tipped to start at around $400,000 whereas the Urus is available from $225,500. And these are just the starting prices without any of the myriad available options and customazations.
No doubt adding to the appeal of the Purosangue is the fact that it is powered by a naturally-aspirated 6.5-liter V12. In fact, Galliera confirmed in September that orders for the SUV “exploded” earlier this year when it was confirmed that it would have a V12.