Ford’s New Super Duty Is A Huge Hit, Averaging Over 10k Orders Per Day


The 2023 Ford F-Series Super Duty is off to a good start as the company has been getting more than 10,000 orders per day.

The order books opened on October 27th and the automaker has received more than 52,000 orders in five days. That’s an average of over 10,400 orders per day, which is an impressive achievement considering the truck starts at $43,970 and won’t arrive at dealerships until early next year.

However, the news isn’t too surprising as the 2023 F-Series Super Duty is a significant improvement over its predecessor. The changes are too numerous to list here, but the truck transcends the traditional spec race and features a host of improvements that make it the most capable, connected, and user friendly Super Duty ever.

Also: 2023 Ford Super Duty Debuts With Two New Engines, Class-Leading Tech, And Improved Capabilities

Besides sporting a more modern design, the truck features improved bed access thanks to new side steps and a corner step rear bumper. The model also offers the popular Pro Power On-Board option from the F-150, which provides up to 2 kW of juice that can be used for powering everything from tools to tailgating equipment.

That’s just the tip of the iceberg as the Super Duty features an all-new Trailer Navigation system, which selects routes based on the size and weight of the trailer you’re towing. As a result, drivers will be directed away from tight turns, low bridges, and other obstacles.

Other highlights include a Tailgate Down Camera, a Tailgate Down Reverse Sensing system, and a Trailer Theft Alert system. The truck can also be equipped with a Pro Trailer Hitch Assist system, which uses a camera to locate the hitch and then automatically drives the truck backwards to align perfectly with it.

Under the hood, there are a handful of new and updated engines including a 6.8-liter V8 developing 405 hp (302 kW / 411 PS) and 445 lb-ft (603 Nm) of torque. Customers can also opt for an upgraded 7.3-liter V8, which now produces 430 hp (321 kW / 436 PS) and 485 lb-ft (657 Nm) of torque.

On the diesel side, there’s a familiar 6.7-liter Power Stroke V8 with 475 hp (354 kW / 482 PS) and 1,050 lb-ft (1,422 Nm) of torque. Customers can also get a new high-output variant that has a best-in-class output of 500 hp (373 kW / 507 PS) and 1,200 lb-ft (1,625 Nm) of torque.

Putting the Super Duty aside, the Ford Maverick continues to be a hot commodity as it only lasts on dealer lots for six days. October sales were up 123% and over 60% of consumers were conquest buyers with many coming from the Honda Civic and CR-V as well as the Toyota RAV4.

The news wasn’t all good as October sales were down 10% from last year to 158,327 units. They were dragged down, in part, due to slow sales of the Ranger, Edge, and Lincoln Nautilus which all were off around 45% from this time last year.


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