True, Liverpool’s fanbase outside of the UK is not as powerful as Man Utd’s. It has 101 million followers across the main social media platforms, versus its arch rival’s 169 million, on GlobalData’s count. Still, for a financially minded owner, the business goal will be to generate recurring revenue from commercial activities even if the trophies don’t come consistently — just as there are lucrative American football teams that haven’t won the Super Bowl for years. That would have to go hand-in-hand with some mechanism to prevent revenue gains being absorbed entirely by player wages.
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