How to Create Holiday Gift Guides

1. Think about your customers and target audience

Before creating your holiday gift guide, think about your target audience, what customer segments you want to target, and how they will search for and discover your gift guide. 

Consider your target audience’s interests, hobbies, and more to determine what to include in your gift guide. You can also segment your existing customers into repeat customers, one-time buyers, types of products purchased, and spending habits. Then, if you create gift guides by price or product type, you’ll know which segments are most likely to be interested in those guides. 

For example, if you own a salon, your clientele may be interested in essential oils. In general, retailers should look at the products and services that have been your best sellers this year, received the most rave reviews, or made the most profit, and include all of the above.

Knowing which products sell the most and the type of customer you need to target comes down to having data you can leverage. And for that, point of sale software can be an indispensable tool. This is what we will talk about in the next point.