How To Improve eCommerce Conversion Rate

Provide Multiple Payment and Delivery Options

The modern consumer has many ways to make a payment online. Whether it’s PayPal, Apple Pay, Google Pay, or credit cards, it’s up to you to determine which methods your target audience prefers.  

A better way to facilitate product payments on your website is to have a POS system that can make the process easy. With KORONA POS, retail businesses have all the tools they need to manage day-to-day operations, accept payments anywhere and build relationships with their customers. But the benefits of KORONA POS are not restricted to your retail store. With a powerful integrated eCommerce solution, KORONA POS unifies in-store and online sales to bridge the gaps between your website, social media, and point of sale. This allows you to sync inventory wherever you sell and offer customers seamless shopping options such as local pickup, delivery, home delivery, and e-baskets.

If you have both an eCommerce and brick-and-mortar store, consider offering BOPIS (Buy Online, Pick Up In-Store).  Simply put, BOPIS in retail allows customers to purchase goods online via a website or mobile app and receive same-day in-store pickup, either from their own vehicle outside the store or inside a dedicated merchandise pickup counter. The social distancing and security implications of BOPIS made it a common preference during the pandemic. Still, even before the pandemic, retailers had seen a dramatic increase in BOPIS activity.