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Picture illustrating a mother's day advertising

This campaign allowed Maidenform to become the center of the attraction and leave an impact in the minds of its audience.

Mother's day advertising example
KFC and Proflowers mother's day ads example

7. Lucit – The Software Company That Leverages Digital Out Of Home Advertising

The term DOOH (digital out-of-home) refers to any digitized advertising display in a public setting. This includes digital billboards, outdoor signage, and networked displays found even in commercially oriented gathering places such as stadiums, malls, and hospitals. According to Statista, DOOH ad spending is expected to reach $3.84 billion in the United States, up from $2.72 billion in 2020. 

Lucit, a software company that has developed an app for digital billboards, is jumping on the bandwagon with a clever and fun Mother’s Day advertising campaign. Lucit offers the ability to get a mom’s picture on a digital billboard in participating areas simply by signing up for the app and posting the image. 

After the past two years of confinement and spending too much time in pajamas and slippers, taking care of the kids, this is a great way to celebrate mom and an amazing Mother’s day advertising strategy from Lucit. 

Picture illustrating mother's day billboard
Mother's day ads penguin example

German supermarket Edeka criticized for sexist advertising

In 2019, a German supermarket drew fire from social media users and traditional media commentators after releasing a questionable Mother’s Day ad. Edeka’s video is titled “We Say Thank You” and shows a series of black and white vignettes of incompetent fathers. The video shows some rather graphic content that was quickly panned by nearly everyone who watched it.

The video ends with the line, “Mom, thanks for not being a dad,” and footage of a loving mother caring for her daughter while the father devours what looks like Doritos. The ad was criticized for perpetuating hackneyed sexist clichés, portraying men as hopelessly incompetent and mothers as caring and maternal. 

Predictably, many Twitter users criticized the depiction of men, and some vowed to boycott the supermarket’s products. The video that was supposed to put women in the spotlight turned out to be a fiasco.

How To Increase Your Sales Even After Mother’s Day?

Following Mother’s Day, retailers often experience less traffic in their stores. However, it is still possible to encourage your customers to come and make their purchase at your premises. Below are some strategies you can leverage:

  • Invite your customers to join your referral program

After Mother’s Day is over, you can send emails to your customers to collect their feedback about your product quality and customer service. If they were satisfied with the services you offered them, invite them to join your referral program.

A referral program is a marketing strategy that incentivizes your existing customers to share your brand with their friends, colleagues, and family. For their efforts, referral programs often offer customers rewards such as gift cards, discounts, points, or freebies.

This strategy helps companies easily find their brand’s biggest ambassadors and know exactly who their new customers are, where they come from in order to better market their products. It also lowers the cost of acquiring new customers. If your business doesn’t have a referral program, it’s time to create one. 

See related: What Is Referral Marketing? 6 Ways for Retailers to Grow Their Business

With an average (ROI of nearly 4000%, email marketing is one of the important strategies for all businesses, whether traditional or eCommerce. Running an email campaign is an effective way to promote new products or services, and inform your customers about various discounts or promotional sales happening in your store.

In order to do this, it is imperative to have a cutting-edge POS system capable of collecting emails from your customers, sending emails through individual vendor accounts as well as through a centralized account used for the entire store. Not only does it allow you to collect customer emails for your future email marketing campaigns, but it also improves the retail checkout experience for customers by saving time.

See related: Holiday Email Marketing Ideas: How to Keep Customers Engaged

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