The Hyundai Ioniq brand was only formed in August 2020 and already, its first two electric vehicles, the Ioniq 5 and Ioniq 6, have launched to critical acclaim in markets around the world. To help celebrate the early success of the Ioniq brand, the South Korean car manufacturer has released a 10-minute documentary dubbed ‘Defying Convention.’
The documentary is available in full on Hyundai’s website while a shorter, 5-minute version has been shared to YouTube. The documentary is narrated by Erin Baker, an automotive journalist and World Car of the Year juror, and features interviews with Hyundai employees, executives, and researchers who played important roles in the development of the Ioniq 5.
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In addition, Hyundai’s documentary explains the development of the Electric Global Modular Platform (E-GMP) as well as the Vehicle to Load functionality of both the Ioniq 5 and Ioniq 6.
“At Hyundai Motor, we have relentlessly defied conventional ideas to embody innovation as our DNA,” president and chief executive of Hyundai Motor Company, Jay Chang, said in a statement. “The documentary film ‘Defying convention’ represents everyone at Hyundai Motor who took part in making IONIQ a success story with a progressive mindset.”
The Hyundai Ioniq brand is only just getting started. Not only are the Ioniq 5 and Ioniq 6 pushing the automaker into the future but soon, Hyundai’s N performance division will release its own version of the Ioniq 5. Furthermore, Hyundai is also in the midst of developing an all-new electric model dubbed the Ioniq 7, taking the form of a large SUV that will act as an electric alternative to the three-row Palisade.