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Indian Media, Entertainment Industry Likely To Touch Rs 4.30 Lakh Crore By 2026: PwC Report


“After several years of rapid expansion, India’s TV advertising market was hit by the COVID-19 recession in 2020, causing a 10.8% decline over the 2019 levels. This proved to be a temporary setback. With the country’s return to economic growth in 2021, this segment grew by 16.9% to Rs 32,374 crore,” it said. India’s internet advertising market is set to increase at a 12.1% CAGR to reach Rs 28,234 crore by 2026.





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