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Lanzante To Release A New Project Every Year, Will Still Keep Them Exclusive

Lanzante dropped jaws at the recent Goodwood Festival of Speed with the release of its McLaren P1 Spider and its wild projects show no signs of abating.

While speaking with Autocar at the event, Lanzante boss Dean Lanzante said the British company will look to launch a project at Goodwood each year in the “medium-to-long-term”, noting that future projects will be just as exclusive as the likes of the McLaren P1 Spider, P1 LM, and P1 GT.

“Because of the type of work we’re doing, all will be low-to-medium-volume. I can’t imagine us doing 100 cars,” Lanzante explained. “I’d never say never, but what we’re planning going forward doesn’t look like that.”

Read Also: Lanzante Unveils Wild McLaren P1 GTR-18 Inspired By Legendary F1 GTR Longtail

Lanzante believes that the close-knit relationships it has with its clients is core to its appeal, noting that if scale grows too much, individual customers will receive less attention.

“Our customers like that very one-on-one attention,” Lanzante added. “This whole process with the Spider wasn’t just a case of someone going ‘I’d like a Spider’ and me saying ‘yep, I’ll knock one up’. He has been through the whole process. We negotiated the details and the build numbers with him, and obviously build numbers reflect on cost. All of these things are often discussed with customers so that they have an engagement with it. To scale up too much would lose that, and that’s not really us as a company.”

Lanzante is also remaining committed to projects that are “performance-led” as opposed to simply “visual or cop-out aesthetics to get easy sales.”

Moving forward, Lanzante will expand its portfolio beyond the unique McLaren models that is famous for. This was evident at last weekend’s Goodwood Festival of Speed where it showcased a Pagani Zonda Revolucion that it modified to make road legal. Lanzante worked closely with Pagani on the project.

The company also recently modified and restored a Porsche 930 Turbo, equipping it with a 1.5-liter TAG-Porsche turbocharged V6 engine that was used in a McLaren Formula 1 car in the 1980s. It is producing a limited run of these models.

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