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Lucid Adds Brick And Mortar Stores As Well As Pop-Up Locations In Effort To Connect With New Buyers


If you’ve been dreaming of a way to experience the Lucid Air then you might be just a few weeks or months away from having the automaker visit your local area. The all-electric luxury brand is taking the show on the road and visiting different cities throughout the rest of the year. It’s just the latest addition to a growing brick-and-mortar presence across the nation.

Lucid’s “Dream Ahead” tour kicked off at the Electrify Expo earlier this month in Long Beach, CA. It aims to provide reservation holders with the chance to see and experience the Air sedan up close and personal. In a statement to Automotive News, Lucid said that “Dream Ahead will give invited reservation holders time behind the wheel via a fleet of Lucid Air Grand Touring models.”

The word “invited” is a key one to keep in mind. This isn’t a full-blown store for just anyone to walk into. It’s built specifically for those who already have a $1,000 reservation for the Air Grand Touring or one for the Touring or Pure trim level. The Dream Ahead tour will make stops in Napa and Las Vegas as well as other cities across the nation, but Lucid hasn’t publicly stated where just yet.

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Of course, the Dream Ahead tour isn’t the only way to experience the Air in person. Lucid has been hard at work opening new stores across the globe. Just this year, new locations in Munich, Germany, Denver, Colorado, and most recently, Seattle, Washington, have added to the brand’s presence. It sounds like those stores are making an impact too.

“The response to Lucid in Washington state has been tremendous, which reflects the region’s unique embrace of both innovation and the environment,” said Zak Edson, Lucid vice president of sales and service. Lucid continues to work towards opening even more studio locations as it calls its retail centers.

In the past months, it’s said that it’ll build between 12,000 and 14,000 vehicles this year but so far registration numbers seem to indicate that less than 600 have made it into customers’ hands. We’ll know more about how well the EV automaker is ramping up production when they have another earnings call in the next couple of months.


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