Mazda Readying New Midterm Plan That Includes A Revised EV Strategy


Mazda is readying an updated midterm plant that will lay out a roadmap for the car manufacturer through to 2030 and fine-tune its EV strategy.

The car manufacturer may strengthen its EV ambitions but isn’t expected to make dramatic changes. As it stands, it is pushing for 25 percent of its global sales to come from EVs in 2030. This is far less ambitious than many other legacy automakers but executives say U.S. dealerships are skeptical about the short-term demand for EVs.

Read: Updated 2022 Mazda MX-30 Still Has Tiny 100-Mile Range But Charges 10 Mins Faster

Auto News Canada says that the new midterm plant will stretch to 2030 and prioritize revenue per vehicle and profitability over volume. The company expects global vehicle sales to hit 1.8 million units in the fiscal year ending March 31, 2026, which could mean some 450,000 EVs from Mazda are on the streets by 2030.

In the immediate future, Mazda will revive its rotary engine in the current fiscal year. Production of this new powertrain is tipped to commence in early 2023 with European sales to follow soon after.

Mazda had intended on announcing its new plant last spring but delayed it due to the war in Ukraine, supply chain issues, and pandemic lockdowns in China. Furthermore, shifting regulatory frameworks, such as the U.S. Inflation Reduction Act, threw a spanner in the works.

“It took a long time because there has been so much change,” one Mazda executive said. “We tried to absorb and take into account all the changes for a clear roadmap.”


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