Netflix Eyes $7-to-$9 Price for Its New Ad-Supported Plan

Netflix has declined to comment on any specifics about its plans, and many advertisers, partners and investors still have questions. Netflix hasn’t provided forecasts of  how many people it thinks will sign up for the ad tier, nor has it said when it will start to allow third parties to measure its viewers. Netflix has guarded its audience metrics, which it claims are proprietary and give it a competitive advantage. The company was always able to say those numbers were irrelevant, since it didn’t sell ads. But advertisers will require that Netflix work with an outside firm, like Nielsen, to measure how many people are actually watching.