More than 300 American customers put down deposits on the Rolls-Royce Spectre before even seeing it, according to the company’s CEO, Torsten Muller-Otvos.
The $413,000 coupe is the company’s first-ever all electric vehicle and was unveiled to the wider public just this week. Naturally, though, Rolls-Royce customers were visiting the company’s Goodwood, U.K., headquarters for private viewings of the car before it was officially unveiled.
Muller-Otvos, however, says that people were lining up to buy the Spectre, which he told CNBC was “the most perfect product that Rolls-Royce has ever produced,” before it was even ready to show off to well-regarded customers.
“Once they have seen it here, they are delighted,” he said. “The order book looks strong.”
More: 2024 Rolls-Royce Spectre EV Is A 6500-LBS Luxury Land Yacht With A 320-Mile Range
The CEO declined to provide sales targets for the new EV, but it seems that the company, which delivered 5,586 vehicles in 2021, isn’t expecting it to be its sales leader.
“In terms of proportion (of sales), I would say Cullinan, our great SUV is one column,” said Muller-Otvos. “The second column is the Ghost, our great limousine. And then comes Spectre as the third column.”
Despite being a two-door coupe, the 2024 Rolls-Royce Spectre will still be focused on providing a luxurious driving experience, not a sporty one. The result of 1.5 million miles (2.5 million km) of testing, the automaker worked hard to ensure that it would deliver a sumptuous experience.
“It needs to be a Rolls-Royce first,” Muller-Otvos said. “That means stability, brilliant quality, timeless materials, flight-on-land, silent propulsion. It carries all these genes Rolls-Royce is famous for.”
The car should be pretty powerful all the same, with peak output of 577 hp (585 PS/430 kW) and 664 lb-ft (900 Nm) of torque. With a WLTP range of 320 miles (520 km), it should also be capable of getting its customers to their destination with ease.