Non-fungible tokens (NFTs) may have lost some of their appeal in the midst of the ongoing cryptocurrency crash but that hasn’t stopped Porsche from unveiling a series of NFTs at Art Basel in Miami.
Porsche’s foray into the world of digital art has come together through a partnership with Hamburg-based designer and 3D artist Patrick Vogel. All of the NFTs created by Vogel are based around a white Porsche 911 and those that purchase one will have the opportunity to contribute to the design of them “in a collaborative and immersive journey lasting several months.”
Customers will be able to choose between either the Performance, Heritage, or Lifestyle route to influence the design of the digital collectibles before each is made through Unreal Engine 5. Owners of Porsche’s NFTs will also gain access to experiences in the virtual and real world.
“Porsche has longstanding links to the creative arts and we’re excited to take this next step at Art Basel in launching a beautiful, and of course unique, set of NFTs to allow private ownership of a piece of Porsche art,” Porsche Cars North America president and chief executive Kjell Gruner described. “We’re excited for the launch in Miami, and to witness the work of the NFT owners as their bespoke artwork develops over the course of the coming months.”
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Digital art like this forms one part of Porsche’s Web3 strategy where it is working to integrate the potential of blockchain technology into existing and future processes and solutions.
Porsche’s presence at Art Basel has been highlighted by a real-life installation by digital artist Chris Labrooy that features a white 911 and a larger-than-life figure designed to pay homage to childhood dreams.
“The NFT artworks enable us to take our understanding of modern luxury and the unique brand positioning of Porsche into the digital world,” added member of Porsche’s executive board for sales and marketing Detlev von Platen.