Product of the Year represents the highest standard of consumer confidence—here are the brands that Indian consumers picked

Sandhya Biswas, head of marketing, Morphy Richards India, thinks that winning Product of the Year is “definitely a great validation of our internal processes and our new product development.”

On their win, Varun Gupta, chief & appointed actuary, Bharti AXA Life Insurance said, “…external validation through Product of the Year is very critical for us. It gives customers confidence and is an independent stamp of approval.”

MV Ramana, CEO, Branded Markets, India & Emerging Markets, Dr Reddy’s Laboratories believes, “Product of the Year is an important validation. It not just helps us to understand that we are on the right path delivering value for our consumers, it also motivates our scientists and our marketeers to do more.”

Ruchika Gupta, vice president, marketing, Luminous Power Technologies said, “Product of the Year is an award that we completely cherish. It rewards the efforts and the energy that has gone into bringing an absolutely different and new innovation to the marketplace…”

Readers can see the winners’ interviews on Product of the Year’s YouTube channel.

Why Product of the Year is the best recognition for product innovation

With a legacy for over three decades globally and with a presence in over 40 countries, Product of the Year represents the highest standard of consumer recognition and confidence around the world. It helps steer consumers to the best products while rewarding winning brands for delivering innovation and the highest levels of quality.

Not only does the internationally recognised award help shoppers select the best product from a plethora of market offerings, but it also helps winners to build brand equity and aids in product differentiation by leveraging the POY seal in digital, offline, and integrated marketing campaigns.

The awards are customer-centric and only customers vote to select the best, with zero external involvement or interference. To ensure representation from across India, a national sample of consumers is ensured. The awards are also completely independent, which means brands compete for their products to be evaluated by consumers without advertising or other commercial interests coming in the way.

Product of the Year 2023 entries are now open. Click here to nominate your brand or know more.