Retail technology platform Arzooo has seen a surge of 400% in appliance categories driven by tier-2 cities.
“This surge is a testament to the fact that people in non-metros always purchase smartly, availing good discounts,” said Khushnud Khan, CEO and co-founder of the company that helps offline retailers compete with online sellers by leveraging digital inventory. Currently, Arzooo empowers more than 50,000 retailers in India, according to its website.
Tata Cliq Luxury indicated a 60–70% growth over last year.
“This year, we have witnessed tremendous growth and have expanded our portfolio further with the introduction of several new brands and categories. We believe that the uptake in shopping will continue with the wedding, Christmas, and new year’s seasons,” said Gitanjali Saxena, business head of Tata CLiQ Luxury.
Brands like Armani Exchange, BOSS, Brooks Brothers, Calvin Klein, Lacoste, and Tommy Hilfiger had offers ranging from 10–50%. “Brands such as Aldo, Dune London, Hoka, and Steve Madden in the footwear category were up to 40–50% off,” said Saxena.
In the watch category, brands like Fossil, Earnshaw, Just Cavalli, Maserati, and Michael Kors offered up to 50% off.
Sales of Brune & Bareskin, a luxury leather brand, were 25% higher this Black Friday as compared to last year, according to Tabby Bhatia, director of the company.
Sales this year were up by about 20% compared to last year for denimwear brand Numero Uno Clothing Ltd.
“This year’s sales in India were strong as shoppers were looking to take advantage of discounts while they could,” said Ramesh Kapoor, chief financial officer of Numero Uno Clothing.