Ridiculous Markups On Toyota’s GR Corolla Begin With 50% Over MSRP


The 2023 Toyota GR Corolla is a significant car in many ways. Most of all, it’s a properly fast, fun, and functional hot hatch. On top of all of that, its starting MSRP is just $36,995, but if one dealer gets its way, it’ll claw $60,223 out of the hands of a Toyota customer for a car that with the same options, should normally cost you $38,843 or $39,938 with delivery and handling. That’s a 50.8% markup ladies and gents.

The GR Corolla blew our minds back in September when we had the chance to race it around Utah Motorsports Campus. Under the hood lurks a three-cylinder engine with 300 hp (223 kW) and 272 lb-ft (370 Nm) of torque on tap. The power is channeled through a six-speed manual transmission to all four wheels and as much as 70 percent of it can be sent to the back.

Sadly, Toyota is only building 6,600 for the USA. Low production numbers combined with the potent performance package are making for a highly sought-after automobile. Now, at least one dealer is hoping that it can sell its GR Corolla for just over $60,223 according to one Facebook post.

More: Another Dealer Defies Ford, Adds 94 Percent Mark Up On Bronco Raptor Priced At $154,005

Image credits Facebook

First spotted on the Hyundai Elantra N Owners Group of North America page, user Will Peterson posted a single image. On it, we see what appears to be a final “Dealer Price” of $60,223. The dealer in question is 355 Toyota of Rockville, MD. It’s part of the larger Darcars Automotive Group.

When we called to get confirmation of the price we were put on hold multiple times to no avail. We’ve also reached out via email in hopes of getting confirmation that the price shown on Facebook is indeed what the dealer is asking for the car. What’s perhaps most shocking about all of this is that we’re talking about the base GR Corolla.

Driven: The 2023 Toyota GR Corolla Is The New King Of Hot Hatches

If this was the GR Corolla Circuit with its carbon fiber roof, upgraded brakes, and other performance bits it might be a little easier to stomach. If it was the super-rare Morizo Edition which has an MSRP of $49,900 we might actually be surprised at the dealer’s restraint.

Sadly, that’s not the case. Studies have made a clear link time and time again that markups are bad not just for the customer but also for the brand in question too. Here’s hoping that Toyota will follow the lead of other automakers and will step in to stop these greedy practices.

This is how much a 2023 GR Corolla Core with the same options would cost you, including delivery and handling at MSRP.


Source link

What is your reaction?

In Love
Not Sure

You may also like

Comments are closed.

More in:Automotive