Automotive

Stellantis Thinks Maserati Can Go On Its Own Like Porsche

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When automakers get successful enough under a parent company, often times they’ll spin off into their own. Recent notable examples include Ferrari branching off from Fiat, Porsche from the VW Group, and Polestar from Volvo. Now, there’s a chance Maserati could join those ranks as well, according to a new report.

The report comes from Automotive News Europe, who spoke with Richard Palmer, CFO of Maserati’s parent company Stellantis. According to Palmer, if the Italian automaker can turn enough of a profit in the coming years, they could potentially be set free to operate independently.

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On one hand, Maserati’s recent track record of overpriced, underbuilt vehicles seems to suggest that they’ll have trouble pulling off such a stunt, but they’ve actually been on somewhat of an upswing lately, at least from a financial standpoint. In 2021, global sales rose by 41 percent to 24,300 vehicles, revenue increased 47 percent to over €2 billion, and operating profit was €103 million compared to a loss of €91 million the year before.

This was all largely catalyzed by the introduction of the new Grecale midsize SUV, which finally launched Maserati into one of the hottest segments in the industry at the moment. They also have an all-new portfolio of vehicles on the way, and crucially, one that’s no longer based on decade-old platforms.

See Also: Maserati Announces Driver Lineup For Their First-Ever Formula E Team

Already here is the MC20 supercar and aforementioned Grecale, then in the near future we will be receiving the new generation of the iconic GranTurismo. Later down the line, the automaker has plans to reboot the Levante SUV and Quattroporte sedan as full EVs, while the MC20 and GranTurismo will also be getting electric variants to accompany their current ICE versions. Additionally, the somewhat sub-par Ghibli will be axed at the end of 2024 due to “changing customer tastes”.

Overall, Maserati seems to have a good plan for releasing solid new vehicles and making all their best products better, all while simultaneously trimming off the fat that was sullying their once-storied reputation. Should they continue on this trajectory, we could see Stellantis let them operate on their own in the not-too-distant future.

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