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“We have launched D2C websites for Zandu, Kesh King and BoroPlus,” said Goenka, adding Emami has launched and marketed a range of e-commerce-specific products and digital-first brands like Onion Range under Kesh King, Gold and Therapy range under Navratna and more than 20 healthcare products under the Zanducare D2C platform in FY 22.
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