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Twitter Sales Miss Estimates Amid Takeover Battle With Musk

Like many of its social media peers, Twitter is also facing a major slowdown in advertiser spending and increasing competition from TikTok for viewers. Snap Inc. foreshadowed the difficulties in the industry on Thursday when it reported disappointing sales, citing advertisers slashing budgets more than expected due to the global economic uncertainty, but also increased competition for dwindling marketing dollars. 

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