Twitter’s Laid Off Tech Workers Could Find A New Home At Jaguar Land Rover


Jaguar Land Rover announced a new jobs portal aimed at laid-off tech workers today and says it is looking to fill 800 roles in its self-driving, electrification, machine learning, and data science departments.

The automaker’s announcement follows Elon Musk‘s decision to lay off half of its employees. The social media giant is hardly alone in engaging in mass layoffs, though, with reports emerging that Meta and Amazon will do or have done the same.

As far as Jaguar Land Rover is concerned, these are the perfect workers to help bring the embattled carmaker into the future. People laid off from big tech companies have exactly the skills needed to become a “digital-first and data-driven” company.

Read: Elon Musk Initiates Layoffs At Twitter, Class Action Lawsuit Is Filed Against The Company

“We are further strengthening our data and digital skills base so we can deliver our Reimagine strategy and become an electric-first business from 2025 and achieve carbon net-zero by 2039,” said Anthony Battle, JLR’s chief information officer. “Our digital transformation journey is well underway but being able to recruit highly skilled digital workers is an important next step. We are pleased to be able to provide opportunities to talented individuals with digital capabilities.”

The automaker will look to fill roles in Ireland, India, China, Hungary, and the United States, and is offering hybrid work schedules. The majority of the new jobs though will be located in the UK.

Jaguar Land Rover says it wants to focus on electrification, digital services, and data in the future and is intent on enhancing its in-house data capability.

“Jaguar Land Rover is transforming to an electric-first business, and we are creating some of the most digitally advanced vehicles ever seen,” said Dave Nesbitt, digital platform director. “Through our products we will create new experiences, new levels of intimacy and connected car services for our customers, to give our clients a true modern luxury experience.”


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