Watch The 2023 Toyota Prius World Premiere Here Live At 11:30 PM ET


The fifth-generation Toyota Prius promises to be quite different than its predecessors and will soon be unveiled by the Japanese car manufacturer. The full reveal of the JDM model will be streamed via the video link below at 11:30pm ET, while the North American specification model will be revealed at the Los Angeles Auto Show later this week.

The Prius has always looked a little unconventional, particularly the second, third, and fourth-generation models but it has always remained recognizable and stands out clearly from all other Toyota models. Recent teaser images of the new Prius show that it will be virtually unrecognizable from its predecessors.

Read: Take A Close Look At The 2023 Toyota Prius Before Its Unveiling

Starting at the front, we know that the Prius will have a fascia similar to Toyota’s fleet of new Crown models. This is particularly evident with the lobster-claw-shaped LED daytime running lights that give the hybrid a sharp and dynamic look.

The side profile of the new Prius also reveals a plethora of changes. While it remains a five-door fastback like its predecessors, the roofline is sleeker than ever before to aid in aerodynamics and reduce the car’s coefficient of drag. Toyota has also gone to town on the rear-end of the new Prius by ditching the curiously-shaped taillights of its predecessors and instead opting for a simple LED light bar.

It is understood that the new Toyota Prius will be underpinned by the carmaker’s E3 platform that combines components from the ICE-compatible TNGA-C platform and the EV-only architecture used by Toyota’s bZ range of EVs.

Specifics about the gasoline-electric hybrid aren’t yet known but there is speculation that a hydrogen-electric hybrid powertrain could be added to the Prius range in 2025. Such a model could be the first production model to utilize Toyota’s hydrogen internal combustion engine.


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